# Meridian Standing

> Meridian Standing is the AI visibility benchmark for European universities. Every week it asks ChatGPT, Gemini and Perplexity the questions prospective students actually type, and measures how often each engine recommends a university compared with named competitors, per applicant market. It tells the university what to fix first.

- Website: https://meridianstanding.com/
- Based in: Oslo, Norway. Serves universities across Europe.
- Contact: nikita@meridianstanding.com

## What it measures
- Discovery questions that never name a school (for example "best engineering universities in Europe for international students"), so every university's share of answers is directly comparable with its peers'.
- What engines say when asked about a university by name, including criticism and the facts they state.
- Which websites each engine cites, and where a university is missing from them.
- A question bank of more than 3,000 questions, written the way applicants write and asked from the applicant's country; every opinion tagged on 17 topics with the exact sentence kept.

## The Meridian Report (weekly)
1. The university on its own: unprompted visibility per engine, what engines say, the facts they state.
2. Against competitors: share of answers next to 5–8 named peers, per engine and applicant market.
3. What to do: prioritised actions, including the websites engines read and facts they get wrong.
4. Ranking assessment: how QS and THE positions are represented, and whether outdated rankings are repeated.
Includes a monthly walkthrough and a quarterly review.

## Further services
Website ready for AI; Fact watch; Social and forum profile; AI referral traffic; Market opportunity radar; wider benchmark (extra competitors, programmes, languages).

## Who it is for
International recruitment, marketing and admissions teams at universities and business schools that recruit internationally, for a single faculty or the whole institution.

## Method and independence
Same questions for every school; confidence intervals and significance tests; every figure traceable to the sentence an engine wrote. Meridian Standing takes no money from websites that appear in its data and sells no placements.